DKR Esport
Reach the top of simracing.
Client
DKR Esport
Industrie
Simracing
Expertises
Branding
UX/UI Design
Webflow
Date
2024
Creating an unprecedented experience for drivers.
.The simracer, a complex identity
During the UX Research phase, we were able to clarify specific pain points to address when creating DKR's digital identity.
.Visual, an essential element of motorsport
With a strong identity already in place, we were able to translate it into numerous visuals carrying DKR's own values.
.Rigorously developed landing page
Thanks to data representing the challenges and needs of simracers, we developed a clear and intuitive landing page.
Next project.